Advertising Agency12 creatives, 40+ client accounts
Spark Creative Agency — 4x more footage reused per campaign
Creative teams repurpose existing client footage instead of commissioning new shoots
The Challenge
Client footage scattered across drives with inconsistent naming. Pitch deadlines left no time for manual searching.
The Solution
ShotAI gave each account manager instant search across all client libraries, organized by mood, scene, and concept.
Results
- 4x increase in footage reuse across campaigns
- $50K saved annually in unnecessary reshoots
- Pitch preparation time cut from 2 days to 4 hours
“Clients love that we can pull the perfect shot from their existing library instead of adding to the production budget.”
— Marcus Rivera, Creative Director
Composite case study based on typical ShotAI customer outcomes. Published by the ShotAI team.